Business strategy in Bangladesh—Electric vehicle SWOT-AHP analysis: Case study. (23rd July 2020)

• Record Type: Journal Article
• Authors: Suman, Md. Nazmul Hasan; Chyon, Fuad Ahmed; Ahmmed, Md. Sazol
• Is Part Of: International journal of engineering business management. Volume 12(2020)
• Publication Date: 2020-07-23
• Subjects: Electric vehicle -- SWOT analysis -- analytical hierarchy process -- sensitivity analysis; Engineering -- Periodicals; Industrial management -- Periodicals; Engineering; Industrial management; Periodicals; 620.0068
• DOI: 10.1177/1847979020941487
• Languages: English
• ISSNs: 1847-9790

Abstract

Electric vehicle (EV) has made a revolution in the automobile industry. The largest automobile industries are moving toward this. Within the next 5–10 years, the world will shift to EVs. Bangladesh is one of the emerging countries in Asia, so it will have great market potentiality. Bangladesh will have a big opportunity for EV business. However, there are some challenges too to introduce a new business model like EV business. In this study, we have tried to analyze the market potentiality and the business strategy in Bangladesh through strengths, weaknesses, opportunities, and threats analysis and analytical hierarchy process to analyze different strategies. These strategies had a feasible solution proved by sensitivity analysis.