Adoption of mobile fitness and dietary apps in India: an empirical study. (1st December 2020)

• Record Type: Journal Article
• Authors: Sampat, Brinda; Prabhakar, Bala; Yajnik, Nilay; Sharma, Ashu
• Is Part Of: International journal of business information systems. Volume 35:Number 4(2020)
• Page Start: 471
• Page End: 496
• Publication Date: 2020-12-01
• Subjects: mobile health -- m-health -- fitness apps -- dietary apps -- technology acceptance model -- TAM -- trust -- social influence -- perceived behavioural control -- developing countries -- India; Information storage and retrieval systems -- Business -- Periodicals; Business -- Data processing -- Periodicals; Management information systems -- Periodicals; System design -- Periodicals; System analysis -- Periodicals; 651.8
• Languages: English
• ISSNs: 1746-0972

Abstract

The use of mobile health (m-health) applications (apps) to provide healthcare services is on the rise in developing countries. However, their adoption in India is in its infancy. There is a rise in non-communicable diseases in India due to urbanisation, sedentary lifestyles and changing diets. Mobile fitness and dietary (MF&D) apps provide various features that can help promote healthy living. The purpose of this paper is to develop and empirically test a conceptual model by extending technology acceptance model (TAM) to establish how factors such as trust, social influence and perceived behavioural control influence the adoption of MF&D apps. A conceptual model with the hypothesised causal paths among the constructs have been empirically validated with the help of structural equation modelling (SEM) using AMOS with a sample of 234 MF&D app users. Results reveal perceived usefulness and trust are the most important factors that lead to adoption of MF&D apps.