What Characteristics Define Participants of Michigan's Healthy Food Incentive Program?. (December 2020)

• Record Type: Journal Article
• Authors: Parks, Courtney A.; Jaskiewicz, Lara J.; Dombrowski, Rachael D.; Fricke, Hollyanne E.; Hortman, Sarah B.; Trumbull, Elissa; Hesterman, Oran B.; Yaroch, Amy L.
• Is Part Of: Journal of planning education and research. Volume 40:Number 4(2020:Winter)
• Page Start: 372
• Page End: 378
• Publication Date: 2020-12
• Subjects: healthy food incentives -- SNAP -- farmers market; Regional planning -- Study and teaching -- United States -- Periodicals; City planning -- Study and teaching -- United States -- Periodicals; 307.12
• DOI: 10.1177/0739456X18772081
• Languages: English
• ISSNs: 0739-456X

Abstract

To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female ( p = .011), not have children ( p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.