Evaluation of Interpretive Media Use and Effectiveness at a Nature Center. Issue 1 (April 2017)

• Record Type: Journal Article
• Authors: Mayorga, Marisol; Cable, Ted T.; Mullins, Chris
• Is Part Of: Journal of interpretation research. Volume 22:Issue 1(2017)
• Page Start: 75
• Page End: 82
• Publication Date: 2017-04
• Subjects: zones of tolerance -- QR codes -- exhibit evaluation -- thematic interpretation -- nature center
• DOI: 10.1177/109258721702200105
• Languages: English
• ISSNs: 1092-5872

Abstract

This exploratory study is a contribution to the body of research on exhibit evaluation. It applied the concept of zones of tolerance to assess the effectiveness of interpretive themes in two exhibits at Dillon Nature Center in Kansas. It also assessed the use of QR codes installed along the Woodard Interpretive Trail, and analyzed visitors' attitudes toward this technology. Major findings indicate visitor thoughts were within the narrow zone of tolerance for one of the exhibits and outside of that zone of tolerance for the other. QR codes are not widely accepted yet at the center, but visitors' attitudes towards the technology show potential for future use. Last, it is essential for the nature center to research their visitors' profile to facilitate better interpretive encounters with their audience. These results, although limited in scope, provide insights to managers and interpreters involved in evaluating the meaning-making process and considering the use of interpretive technologies in their sites.