Nostalgic environmentalities in the EPA's Documerica and State of the Environment projects. (November 2020)

• Record Type: Journal Article
• Authors: Greenwalt, Dustin A; Creech, Brian
• Is Part Of: Visual communication. Volume 19:Number 4(2020)
• Page Start: 458
• Page End: 482
• Publication Date: 2020-11
• Subjects: Documerica -- environmental citizenship -- nostalgia -- survey photography -- sustainability -- state of the environment; Visual communication -- Periodicals; Popular culture -- Periodicals; Art and society -- Periodicals; 302.222
• DOI: 10.1177/1470357218779119
• Languages: English
• ISSNs: 1470-3572

Abstract

This article argues that environmental citizenship, understood as sustainable forms of consumption, is increasingly constructed through visual regimes of nostalgia for both pristine wilderness and an era of unfettered resource extraction. Drawing on the linkages between survey photography, popular constructions of nature, and nostalgia, it takes the Environmental Protection Agency's Documerica and State of the Environment projects as opportunities to understand how depictions of the environment reinforce contemporary notions of sustainability. As the predominant discourse guiding environmentality, or the governance of our relationships with the non-human world, sustainability relies on scientific knowledges in order to harmonize economic growth, population health, and ecologies. To do so, sustainability draws on the power of media to encourage forms of consumption that might indefinitely perpetuate capitalist economies at the expense of the non-human world. Analysis of the images of small-town life, extraction industries, and pollution, as well as seemingly pristine wilderness in Documerica and State of the Environment demonstrates how these projects draw on widespread nostalgias in order to reinforce notions about sustainable modes of consumption and perpetual industrial growth. This article subsequently shows how the circulation of survey photographs harnesses the camera's nostalgic lens in the service of contemporary environmentalities.