A border effect in airport choice: Evidence from Western Europe. (September 2020) - Zijlstra, Toon
Abstract: Some commentators suggest that air travelers are reluctant to use a foreign airport as a point of departure for their journey. Such reluctance has implications for marketing and policy measures, especially in border regions and in smaller countries, such as the Netherlands and Belgium. In this study, we tested this supposed barrier effect of national borders with empirical data. Our research is based on a subsample (n = 4083) of a large-scale survey among German, Dutch and Belgian adults. Participants were asked about their most recent flight, preferences regarding long-distance travel, and general travel behavior. The survey information about the most recent trip was linked to the Official Airline Guide with data from 18 airports in the Western European region. On average, however, only 10 airports offered a direct connection to the destination of the respondents' most recent flight. A conditional logit model with varying choice sets allowed us to model only the relevant airports per respondent, while accounting for other known determinants in airport choice, such as travel time, airline competition, and number of available flights. The model results confirmed our expectations: people strongly prefer a departure airport situated in their own country. The model predictions suggest that without the border effect the share of people in our sample departing abroad would rise from 7.7% to 18.7%. Experience (with multiple airports as a point of departure) mitigates the barrier effect of the border. The performance of our model is good: the median probabilitie for the chosen alternative is 68%. Our research stresses the importance of the barrier effect of borders in airport choice: even when traveling across borders in the European sky, national borders remain important. Highlights: Empirically test the barrier effect of national borders in airport choice. Survey data (n = 4083) from Dutch, German and Belgian population. Multinomial logit model with varying choice sets and control variables. Strong negative effect found: foreign airports not popular as a point of departure. Travel time, number of flights, and airline competition also important.