Sensegiving for moral authenticity at New Clairvaux Vineyard. (September 2020)

• Record Type: Journal Article
• Authors: Parrish, Dan; Downing, James
• Is Part Of: Journal of hospitality and tourism management. Volume 44(2020)
• Page Start: 283
• Page End: 290
• Publication Date: 2020-09
• Subjects: Hospitality industry -- Management -- Periodicals; Tourism -- Management -- Periodicals; Hospitality industry -- Australia -- Management -- Periodicals; Tourism -- Australia -- Management -- Periodicals; Hospitality industry -- Management; Tourism -- Management; Australia; Electronic journals; Periodicals; 338.4791068
• DOI: 10.1016/j.jhtm.2020.01.017
• Languages: English
• ISSNs: 1447-6770

Abstract

Abstract: Authenticity is a formidable tool for entrepreneurs seeking differentiation by managing consumer perceptions. While the literature provides evidence for authenticity motivating consumers, an opportunity exists to deepen our understanding of mechanisms that create a sense of authenticity in entrepreneurial ventures. We report on a qualitative study of the creation of a vineyard in the crowded California wine market. The founders of New Clairvaux Vineyard engaged in sensegiving activities to illustrate their espoused values and create an organizational identity. As vineyard patrons interacted with New Clairvaux stakeholders (e.g. Trappist monks) they compared the values in action they witnessed with the vineyard's espoused values, which led to a perceived sense of moral authenticity, which then led to a heightened perception of quality in New Clairvaux's wines.