What Makes a Media Entrepreneur? Factors Influencing Entrepreneurial Intention of Mass Communication Students. (September 2020)

• Record Type: Journal Article
• Authors: Buschow, Christopher; Laugemann, Rabea
• Is Part Of: Journalism & mass communication educator. Volume 75:Number 3(2020)
• Page Start: 321
• Page End: 334
• Publication Date: 2020-09
• Subjects: entrepreneurship -- journalism and mass communication education -- students -- career choice -- personality type -- quantitative research -- survey; Communication -- Study and teaching (Higher) -- United States -- Periodicals; Journalism -- Study and teaching (Higher) -- United States -- Periodicals; Mass media -- Study and teaching (Higher) -- United States -- Periodicals; 070.07
• DOI: 10.1177/1077695820912146
• Languages: English
• ISSNs: 1077-6958

Abstract

Entrepreneurship and new venture creation are seen as important drivers of media industry's change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities ( N = 720), this study identifies critical factors that explain the entrepreneurial intention of today's mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.