A study of motivation and team member selection in online games. Issue 6 (12th November 2019)

• Record Type: Journal Article
• Authors: Lou, Tianyang; Zu, Yuning; Zhu, Ling
• Is Part Of: Asia Pacific journal of marketing and logistics. Volume 32:Issue 6(2020)
• Page Start: 1286
• Page End: 1304
• Publication Date: 2019-11-12
• Subjects: Group -- Online game -- Motivations -- Demographics -- Team member selection; Marketing -- Asia -- Periodicals; Marketing -- Pacific Area -- Periodicals; Business logistics -- Asia -- Periodicals; Business logistics -- Pacific Area -- Periodicals; Consumer behavior -- Asia -- Periodicals; Consumer behavior -- Pacific Area -- Periodicals; 381.095
• DOI: 10.1108/APJML-04-2019-0234
• Languages: English
• ISSNs: 1355-5855

Abstract

Abstract : Purpose: The purpose of this paper is to investigate impact of playing motivation on team member selection (TMS) in online games specifically related to Massively Multiplayer Online Role-playing Game environment. Design/methodology/approach: A self-administered questionnaire was developed and administered to an online sample of 9, 335 CR3 players. Findings: The findings of this research indicated that social and immersion motivations have a significant effect on TMS. Additionally, it was discovered that achievement motivation has a positive relationship with dispositional TMS, a negative relationship to bond-based TMS. The moderation effect of frequency and gender is also demonstrated. Research limitations/implications: The study verified the relationships of the theoretical model of the game motivation and TMS. Originality/value: This study provides advice to operators of online games when motivating players to work in groups.