"Price Tag" of Risk of Using E-Payment Service. Issue 3 (2nd July 2020)

• Record Type: Journal Article
• Authors: Ho, Kevin K. W.; See-To, Eric W. K.; Chiu, Dickson K. W.
• Is Part Of: Journal of Internet commerce. Volume 19:Issue 3(2020)
• Page Start: 324
• Page End: 345
• Publication Date: 2020-07-02
• Subjects: e-payment service -- overall risk -- perceived risk -- privacy risk -- risk aversion -- RFID; Electronic commerce -- Periodicals; Telemarketing -- Periodicals; 658.87205
• DOI: 10.1080/15332861.2020.1742482
• Languages: English
• ISSNs: 1533-2861

Abstract

Abstract: In this research, the authors utilized a survey to evaluate the notional values of the overall risk, the privacy risk, and the financial risk of using a credit card and an RFID-based E-payment service from risk-neutral and risk-averse users. With the known extra financial risk (in terms of monetary value) to be faced by the users in using two different versions of an RFID-based E-payment service, the authors determined the notional monetary value of the extra privacy risk posed by providing personal and financial information to the E-payment service and the differences in the risk aversion of the two groups of users. The findings may help E-payment service developers design better E-payment services based on a better understanding of the value of personal data in their users' perspectives and, thus, help determine the appropriate incentives for attracting users to use their services.