A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world. Issue 3 (26th May 2020)

• Record Type: Journal Article
• Authors: Stankov, Uglješa; Filimonau, Viachaslau; Vujičić, Miroslav D.
• Is Part Of: Tourism geographies. Volume 22:Issue 3(2020)
• Page Start: 703
• Page End: 712
• Publication Date: 2020-05-26
• Subjects: Mindfulness -- tourism -- COVID-19 -- tourist experiences -- sustainability -- compassionate tourism; 正念；旅游业；新型冠状病毒肺炎；旅游体验；可持续性；富有同情心的旅游业; Travel -- Periodicals; Ecotourism -- Periodicals; 910
• DOI: 10.1080/14616688.2020.1768432
• Languages: English
• ISSNs: 1461-6688

Abstract

Abstract: Many see the COVID-19 pandemic as a turning point for tourism, a chance to reflect on the pressing environmental and socio-economic concerns of the industry, and an opportunity to pinpoint a more desirable direction. However, for tourism to revive as a less impactful and more meaningful industry, more mindful consumers are needed to take factual benefits from the gravity of the current situation. Mindfulness as a practice of bringing a certain quality of attention to moment-by-moment experiences has become an important asset for individuals to cope with the problems of modern life. It is even seen as a significant driver of lifestyle change in Western societies, resulting in an increasing number of more conscious consumers and mindfulness-driven products and services. The COVID-19 pandemic is a wake-up call and opportunity for the tourism industry to embrace the mindfulness movement, trusting in its capacity to reflect on the current problems and to pave a new way forward towards more compassionate and meaningful tourism for both hosts and guests.