The contained citizen: first ladies, public memory, and the rhetoric of visual containment. Issue 2 (14th March 2020)

• Record Type: Journal Article
• Authors: Kitsch, Sara Rae
• Is Part Of: Communication quarterly. Volume 68:Issue 2(2020)
• Page Start: 138
• Page End: 160
• Publication Date: 2020-03-14
• Subjects: Containment -- first ladies -- citizenship -- public memory; Communication -- Periodicals; 302.205
• DOI: 10.1080/01463373.2019.1709089
• Languages: English
• ISSNs: 0146-3373

Abstract

ABSTRACT: This essay suggests adopting containment as a lens to read the material and spatial dimensions of sites of public commemoration. Specifically, after investigating six presidential museums and the "First Ladies" exhibit at the Smithsonian, I argue that narratives of containment cast first ladies as outsiders, a threat to be contained, while upholding male rule/agency as the norm. In particular, women are relegated as "outsiders" through their contrast with the president-as-common-citizen; their power and influence are further contained through narratives of circumstance, as well as visual strategies of dissociation. Furthermore, appeals to normalization, masquerading as more "political" enactments of the first lady role, bolster the presidency as inherently masculine. Ultimately, this article extends previous work on containment as a visual lens and offers the potential to expose how sites of commemoration uphold longstanding and problematic narratives of gender and citizenship.