Cite
HARVARD Citation
Yu, J. (2020). Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution. Journal of marketing communications. 26 (4), pp. 414-433. [Online].
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Yu, J. (2020). Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution. Journal of marketing communications. 26 (4), pp. 414-433. [Online].