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HARVARD Citation
Spry, L. et al. (2020). Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of strategic marketing. pp. 336-349. [Online].
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Spry, L. et al. (2020). Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of strategic marketing. pp. 336-349. [Online].