Cite
HARVARD Citation
Lappeman, J. et al. (2020). Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa. Communicatio. 46 (1), pp. 61-86. [Online].
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Lappeman, J. et al. (2020). Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa. Communicatio. 46 (1), pp. 61-86. [Online].