Tourism practices and experience value creation: The case of a themed attraction restaurant. (September 2020)

• Record Type: Journal Article
• Authors: Sørensen, Flemming; Fuglsang, Lars; Sundbo, Jon; Jensen, Jens Friis
• Is Part Of: Tourist studies. Volume 20:Number 3(2020)
• Page Start: 271
• Page End: 297
• Publication Date: 2020-09
• Subjects: attractions -- experience -- innovation -- practice -- restaurants -- tourism -- value creation; Tourism -- Periodicals; Tourisme -- Périodiques; Tourisme; Périodique électronique (Descripteur de forme); Ressource Internet (Descripteur de forme); 338.4791
• DOI: 10.1177/1468797619899347
• Languages: English
• ISSNs: 1468-7976

Abstract

This article uses practice theory to analyse experience value creation in an innovative tourism setting characterised by high interdependence between tourism actors. The theory is applied in a case- and action-oriented study of a themed restaurant in a medieval re-enactment centre. It exemplifies how integration of a restaurant into a specific attraction theme provides opportunities for experience value co-creation through tourism practices. It also illustrates how integration can cause co-destruction of experience value. The action-oriented part of the study included a workshop, interviews and other communication with relevant actors. It aimed to sustain a change of practices, providing solutions to issues of value-co-destruction found in the case study. The article theorises and illustrates the complexity of experience value creation in complex tourist settings and suggests how a practice theory approach to innovation may lead to value creation in tourism and be a powerful tool for tourism managers.