Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility. (June 2020)

• Record Type: Journal Article
• Authors: Mena, Paul; Barbe, Danielle; Chan-Olmsted, Sylvia
• Is Part Of: Social media + society. Volume 6:Number 2(2020:Apr./Jun.)
• Publication Date: 2020-06
• Subjects: Instagram -- message credibility -- misinformation -- social media -- trusted endorsements; Social media -- Periodicals; Social media -- Social aspects -- Periodicals; 302.231
• DOI: 10.1177/2056305120935102
• Languages: English
• ISSNs: 2056-3051

Abstract

This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality. Findings provide insights into how message credibility is evaluated on a social media platform like Instagram in the context of misinformation.