Cite
HARVARD Citation
Obiegbu, C. et al. (2020). Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands. Marketing theory. pp. 251-271. [Online].
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Obiegbu, C. et al. (2020). Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands. Marketing theory. pp. 251-271. [Online].