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HARVARD Citation
Hamelin, N. et al. (2020). Storytelling, the scale of persuasion and retention: A neuromarketing approach. Journal of retailing and consumer services. p. . [Online].
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Hamelin, N. et al. (2020). Storytelling, the scale of persuasion and retention: A neuromarketing approach. Journal of retailing and consumer services. p. . [Online].