Impacts of trade credit on pricing decisions of complementary products. (August 2020) - Ren, Da
Highlights: Impacts of trade credit on pricing decisions of complementary products are examined. When the value is negative, one supplier can increase its profit by trade credit. Both suppliers adopting trade credit benefits all participants the most. When the value is positive, no party extending trade credit benefits all. Abstract: To explore the impacts of trade credit on the pricing decisions of complementary product manufacturers, we establish a Bertrand model of two-echelon supply chains. Such a supply chain consists of two duopolistic suppliers that provide complementary products to a monopolistic retailer in three scenarios: 1) no supplier extends trade credit, 2) only one supplier extends trade credit, and 3) both suppliers extend trade credit. We find that the impacts of trade credit on the profit of each supply chain member are dependent on the difference in the opportunity cost between the upstream suppliers that extend trade credit and the downstream retailer. If the value is negative, one supplier will increase its profit by extending trade credit, thereby enhancing the profits of the other supplier and the retailer simultaneously. Further, if the value is negative, both suppliers adopting trade credit will provide more benefits to the whole supply than only single supplier adopting it. On the contrary, if the value is positive, no party extending trade credit will benefit all participants the most.