Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce. (January 2020)

• Record Type: Journal Article
• Authors: Goh, Edmund; Okumus, Fevzi
• Is Part Of: Tourism management perspectives. Volume 33(2020)
• Publication Date: 2020-01
• Subjects: Talent management -- Generation Z -- Hospitality workforce -- Recruitment strategies in hospitality and tourism; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tmp.2019.100603
• Languages: English
• ISSNs: 2211-9736

Abstract

Abstract: Survival of the hospitality and tourism industry is highly dependent on a stable workforce to service the tourists and customers. In a shrinking workforce market faced with traditionally high staff turnover and increased departure of older workers, the key focus of this paper serves to provide practical recruitment strategies to attract the next Generation of hospitality talent – Generation Z. This opinion piece provides 10 key talent management strategies on how to appeal to Generation Z and entice them to join the hospitality sector. It presents practical solutions adopted by the industry and innovative recruitment strategies to address the war on talent in hospitality. Highlights: Ten recruitment strategies were identified Contributed to the paucity of practical talent management strategies A potential workforce bubble will occur if the young talent pool drys up.