User Usable Experience: A three-dimensional approach on usability in tourism websites and a model for its evaluation. (January 2020)

• Record Type: Journal Article
• Authors: Martínez-Sala, Alba-María; Monserrat-Gauchi, Juan; Alemany-Martínez, Dolores
• Is Part Of: Tourism management perspectives. Volume 33(2020)
• Publication Date: 2020-01
• Subjects: Graphic design -- Multiple linear regression model -- Navigability -- Tourism -- Official tourism websites -- Usability -- Website evaluation; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tmp.2019.100579
• Languages: English
• ISSNs: 2211-9736

Abstract

Abstract: A standardized website evaluation model is needed in the tourism sector. This research article aims at revising previous models and updating them to contribute with a unified evaluation model for the analysis of web quality that incorporates a three-dimensional approach on usability, since usability is closely related to graphic design and navigability. This perspective has not been stated before. To test this correlation, a model to evaluate User Usable Experience (UUX) which integrates this three-dimensional approach on usability is proposed and a set of indicators that have been devised from a close bibliographic revision of previous web analysis models is shown. Its application to a purposive sampling verifies the positive correlation among the three above mentioned parameters by means of a multiple linear regression model. The results confirm the need to analyse UUX from a three-dimensional perspective on usability. Graphical abstract: Unlabelled Image Highlights: A multidisciplinary model for evaluating User Usable Experience (UUX) in tourism websites is proposed. The proposed model combines previous contributions and updates them in the context of the web 2.0. The positive correlation among usability, graphic design and navigability is verified (multiple linear regression model). Graphic design and navigability affect UUX in websites when they both work together, not independently. Hints to check and improve UUX in tourism websites.