Cite
HARVARD Citation
Hohenberger, C. et al. (2020). Old and exciting? Sport sponsorship effects on brand age and brand personality. Sport management review. 23 (3), pp. 469-481. [Online].
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Hohenberger, C. et al. (2020). Old and exciting? Sport sponsorship effects on brand age and brand personality. Sport management review. 23 (3), pp. 469-481. [Online].