Cite
HARVARD Citation
Adhikari, K. et al. (2020). Evaluation of brand relationship quality using formative index: a novel measurement approach. Journal of product & brand management. 29 (4), pp. 505-516. [Online].
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Adhikari, K. et al. (2020). Evaluation of brand relationship quality using formative index: a novel measurement approach. Journal of product & brand management. 29 (4), pp. 505-516. [Online].