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HARVARD Citation
Pyper, K. et al. (2020). Investigating international strategic brand management and export performance outcomes in the B2B context. International marketing review. 37 (1), pp. 98-129. [Online].
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Pyper, K. et al. (2020). Investigating international strategic brand management and export performance outcomes in the B2B context. International marketing review. 37 (1), pp. 98-129. [Online].