Flow-based destination management and marketing: a perspective article. Issue 1 (28th August 2019)

• Record Type: Journal Article
• Authors: Reinhold, Stephan; Laesser, Christian; Beritelli, Pietro
• Is Part Of: Tourism review. Volume 75:Issue 1(2020)
• Page Start: 174
• Page End: 178
• Publication Date: 2019-08-28
• Subjects: Destination marketing -- DMO -- Destination management -- Flow-based destination management; Tourism -- Periodicals; 338.479105
• DOI: 10.1108/TR-05-2019-0193
• Languages: English
• ISSNs: 1660-5373

Abstract

Abstract : Purpose: This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires future work. Design/methodology/approach: A review of the relevant literature serves as a foundation for the discussion of the flow-based view of destination management and marketing. From the results of this review, future prospects for practice and research are derived. Findings: Destination management and marketing has undergone many changes in the past and is subject for some major overhauls in the future. Originality/value: The paper inspires in terms of rather asking questions for the future than finding answers from the past.