Cite
HARVARD Citation
Sultan, A. (2020). Identifying brand touchpoints to increase switching costs in the banking industry. International journal of bank marketing. 38 (3), pp. 718-736. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Sultan, A. (2020). Identifying brand touchpoints to increase switching costs in the banking industry. International journal of bank marketing. 38 (3), pp. 718-736. [Online].