From pipe dream, to enterprise incubator, to award-winning business: The case of Scriba PR. (May 2020)

• Record Type: Journal Article
• Authors: Kevill, Alex; Brooks, Ruth; Mallinson, Katie
• Is Part Of: International journal of entrepreneurship and innovation. Volume 21:Number 2(2020)
• Page Start: 127
• Page End: 135
• Publication Date: 2020-05
• Subjects: enterprise incubators -- entrepreneurial and enterprise identity -- Opportunity Business Model -- public relations -- social capital; Entrepreneurship -- Periodicals; Business -- Periodicals; Entrepreneurship; Business; Periodicals; 338.0405
• DOI: 10.1177/1465750319884851
• Languages: English
• ISSNs: 1465-7503

Abstract

Scriba PR is a very successful award-winning technical public relations company. This case study examines the journey of Scriba PR and its founder, Katie Mallinson. Seeing business ownership as a pipe dream at first, Katie drew extensively on her support networks, rigorous planning and a University enterprise incubator to encourage and help her to take the leap into business ownership. Since that point, a dynamic interplay of individual and organisational identity has ensued alongside a growing and developing business. This case study explores issues of business model development, enterprise incubators, identity and female entrepreneurship.