The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown. Issue 2 (3rd July 2019)

• Record Type: Journal Article
• Authors: Chang, Mark Jaewon; Schneider, Robert C.; Connaughton, Daniel P.; Hager, Peter F.; Ju, Ilyoung
• Is Part Of: Journal of sport tourism. Volume 23:Issue 2/3(2019)
• Page Start: 115
• Page End: 131
• Publication Date: 2019-07-03
• Subjects: Nostalgic-marketing -- Positive memories -- pride -- Sport Fans -- Hometown Team; Sports and tourism -- Periodicals; 306.483
• DOI: 10.1080/14775085.2020.1715827
• Languages: English
• ISSNs: 1477-5085

Abstract

ABSTRACT: The primary purpose of the current study was to develop a theoretical model regarding nostalgia, self-continuity, pride, and the intention to visit a sport team's hometown and examine the moderating effect of length of time as a sport fan. The study involved showing a short nostalgic video clip and investigated relationships using structural equation modeling (SEM) and multigroup SEM. The results suggest that self-continuity is an important indicator of the relationship between nostalgia and pride and enhances the intention to visit a sport team's hometown. The results also showed that self-continuity is an important indicator for new fans but not for long-term fans.