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HARVARD Citation
Troiville, J. et al. (2019). Definition, conceptualization and measurement of consumer-based retailer brand equity. Journal of retailing and consumer services. pp. 73-84. [Online].
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Troiville, J. et al. (2019). Definition, conceptualization and measurement of consumer-based retailer brand equity. Journal of retailing and consumer services. pp. 73-84. [Online].