Cite
HARVARD Citation
Coffey, S. et al. (2020). Consumers' Purchase Intentions of Bi-national Products: Effects of Country-of-Brand, Country-of-Manufacture, and Trusting Beliefs. Journal of global marketing. 33 (1), pp. 18-33. [Online].
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Coffey, S. et al. (2020). Consumers' Purchase Intentions of Bi-national Products: Effects of Country-of-Brand, Country-of-Manufacture, and Trusting Beliefs. Journal of global marketing. 33 (1), pp. 18-33. [Online].