De-celebrification: beyond the scandalous. Issue 1 (2nd January 2020)

• Record Type: Journal Article
• Authors: Mortensen, Mette; Kristensen, Nete Nørgaard
• Is Part Of: Celebrity studies. Volume 11:Issue 1(2020)
• Page Start: 89
• Page End: 100
• Publication Date: 2020-01-02
• Subjects: Bill Cosby -- celebrification -- de-celebrification -- Kevin Spacey -- memes -- scandals; Fame -- Periodicals; Celebrities -- Periodicals; 306.405
• DOI: 10.1080/19392397.2020.1704385
• Languages: English
• ISSNs: 1939-2397

Abstract

ABSTRACT: In this article, we propose de-celebrification as a term in celebrity studies to designate celebrities losing legitimacy to inhabit the public role and possess the formal and symbolic power formerly attached to their celebrity status. De-celebrification does not refer to celebrities acting scandalously, as scandalous performances often play out within the confines of celebrification. By contrast, de-celebrification is occasioned by transgressions so serious that celebrification is eroded. In recent years, social media genres have rendered de-celebrified individuals visible in new ways. Media users have come to play an active role in the process of de-celebrification, as they reflect and contribute to the visual deconstruction of celebrities' public image and visibility. Critical, playful and humorous internet memes constitute a central case in point. To illustrate our arguments, we engage analytically with internet memes generated in relation to two recent cases of de-celebrification: Bill Cosby and Kevin Spacey.