Cite
HARVARD Citation
Joseph, J. et al. (2020). Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity. Journal of promotion management. 26 (4), pp. 524-543. [Online].
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Joseph, J. et al. (2020). Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity. Journal of promotion management. 26 (4), pp. 524-543. [Online].