Analysis of push and pull factors in food travel motivation. Issue 5 (3rd March 2020)

• Record Type: Journal Article
• Authors: Su, Diep Ngoc; Johnson, Lester W.; O'Mahony, Barry
• Is Part Of: Current issues in tourism. Volume 23:Issue 5(2020)
• Page Start: 572
• Page End: 586
• Publication Date: 2020-03-03
• Subjects: Food tourism -- foodies -- travel motivation -- push factors -- pull factors; Tourism -- Social aspects -- Periodicals; Tourism -- Environmental aspects -- Periodicals; Travel -- Periodicals; 338.479105
• DOI: 10.1080/13683500.2018.1553152
• Languages: English
• ISSNs: 1368-3500

Abstract

ABSTRACT: With a lack of a comprehensive understanding of travel motivation toward a food destination, this study aims to identify internal motives of potential food tourists and their preferred destination attributes by adopting the push–pull framework. A survey was conducted via online networks of 'foodies' yielding 335 valid responses. Results of exploratory factor analyses and measurement model evaluations indicated three push factors: taste of food, socialization and cultural experiences; and three pull factors: core food-tourism appeals, traditional food appeals and local destination appeals. The results contribute to our understanding of food travel motivation from both a tourist and a destination perspective. Practical managerial implications for Destination Management Organizations (DMOs) are also provided.