The smooth life: Instagram as a platform of control. Issue 1 (1st April 2020)

• Record Type: Journal Article
• Authors: Fisher, Tabitha
• Is Part Of: Virtual creativity. Volume 10:Issue 1(2020)
• Page Start: 93
• Page End: 103
• Publication Date: 2020-04-01
• Subjects: Shared virtual environments -- Periodicals; Three-dimensional imaging -- Periodicals; Creation (Literary, artistic, etc.) -- Periodicals; 006.8
• DOI: 10.1386/vcr_00022_7
• Languages: English
• ISSNs: 2397-9704

Abstract

In this article, I will focus primarily on how Instagram has been used as a means of public control by rewarding the continuous projection of a relentlessly positive self-image. Furthermore, the article will discuss the performative nature of the Instagram platform and how it facilitates the subjugation of women by creating a flirty-and-fun frictionless space that turns their bodies, thoughts and feelings into commodities. Left unchecked, smooth platforms like Instagram provide a distraction that delays society's dealings with the present. To conclude this article will present a selection of Instagram artists whose projects encourage us to think critically about the smooth as a demonstration of how women might combat this force of nature.