'Intuition as Method' as an approach for information design. Issue 1 (1st April 2020)

• Record Type: Journal Article
• Authors: Özmen, Melike
• Is Part Of: Interactions. Volume 11:Issue 1(2020)
• Page Start: 37
• Page End: 50
• Publication Date: 2020-04-01
• Subjects: Communication and culture -- Periodicals; 302.205
• DOI: 10.1386/iscc_00004_1
• Languages: English
• ISSNs: 1757-2681

Abstract

Information design is an interdisciplinary field of research and practice. According to International Institute for Information Design (IIID), information design is the defining, planning and shaping of the contents of a message and the environments, with the intention to satisfy the information needs of the intended recipients. Although IIID's definition indicates a relationship between information, information designer, the environment, and the users, the definition lacks the roles of the users' participation and the interaction amongst information, the environment, and the users in the process of designing information. It is possible to define three accounts in the design process. Information design approaches often impose a hierarchical relationship between these three accounts. Bergson's 'Intuition as Method' and its rules can be adapted to bring these three accounts together on a horizontal formation and give the roles of these three separate accounts to the designer instead of applying a hierarchical structure in the design process.