Cite
HARVARD Citation
Kunkel, T. et al. (2019). The influence of advertising appeals on consumer perceptions of athlete endorser brand image. European sport management quarterly. 19 (3), pp. 373-395. [Online].
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Kunkel, T. et al. (2019). The influence of advertising appeals on consumer perceptions of athlete endorser brand image. European sport management quarterly. 19 (3), pp. 373-395. [Online].