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HARVARD Citation
Fullerton, S. et al. (2019). Measuring the effectiveness of technology-based marketing strategies from the consumer perspective. European business review. 31 (6), pp. 813-830. [Online].
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Fullerton, S. et al. (2019). Measuring the effectiveness of technology-based marketing strategies from the consumer perspective. European business review. 31 (6), pp. 813-830. [Online].