A Tale of Mystery Shopping: Mausummery Perspective!. Issue 1 (March 2020)
- Record Type:
- Journal Article
- Title:
- A Tale of Mystery Shopping: Mausummery Perspective!. Issue 1 (March 2020)
- Main Title:
- A Tale of Mystery Shopping: Mausummery Perspective!
- Authors:
- Arif, Farrah
Sarfraz, Sarah S. - Abstract:
- Mausummery, founded in the year 1997, designed and manufactured lawn (lightweight cotton) clothing in Lahore, Pakistan. As the lawn industry became more competitive and the product became homogeneous, the company wanted to focus on service excellence to differentiate its brand and achieve higher sales and market share. The company had opened a number of its own stores in the hope of providing outstanding customer service. However, mystery shopping research had shown the company stores performing poorly relative to the competition, despite the sales training. The CEO and COO had to decide how to handle the situation moving forward.
- Is Part Of:
- Asian journal of management cases. Volume 17:Issue 1(2020)
- Journal:
- Asian journal of management cases
- Issue:
- Volume 17:Issue 1(2020)
- Issue Display:
- Volume 17, Issue 1 (2020)
- Year:
- 2020
- Volume:
- 17
- Issue:
- 1
- Issue Sort Value:
- 2020-0017-0001-0000
- Page Start:
- 85
- Page End:
- 106
- Publication Date:
- 2020-03
- Subjects:
- Consumer behavior -- mystery shopping -- data analysis -- brand differentiation -- service segmentation
Industrial management -- Asia -- Periodicals
Industrial management -- Asia -- Case studies -- Periodicals
Management -- Asia -- Periodicals
Management -- Case studies -- Periodicals
658.0095 - Journal URLs:
- http://ajc.sagepub.com ↗
http://online.sagepub.com/09728201 ↗
http://www.uk.sagepub.com ↗ - DOI:
- 10.1177/0972820119892722 ↗
- Languages:
- English
- ISSNs:
- 0972-8201
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 12778.xml