Alliances Operational Framework, Initiatives and Key Challenges. Issue 1 (March 2020)
- Record Type:
- Journal Article
- Title:
- Alliances Operational Framework, Initiatives and Key Challenges. Issue 1 (March 2020)
- Main Title:
- Alliances Operational Framework, Initiatives and Key Challenges
- Authors:
- Bukhari, Faheem
Hussain, Saima - Abstract:
- Alliances and loyalty programmes play an important role in building brand awareness and increasing customer loyalty. An effective alliance initiative in the credit card domain strengthens the product's features by offering value to current and potential credit card users. The purpose of this case study is to highlight the holistic alliance roadmap developed by the local bank visa credit card team. The data have been acquired from the field. This real-life example highlights several challenges and raises questions about how to measure success in alliance initiatives and the lessons learned from the experience, especially regarding strategy modification.
- Is Part Of:
- Asian journal of management cases. Volume 17:Issue 1(2020)
- Journal:
- Asian journal of management cases
- Issue:
- Volume 17:Issue 1(2020)
- Issue Display:
- Volume 17, Issue 1 (2020)
- Year:
- 2020
- Volume:
- 17
- Issue:
- 1
- Issue Sort Value:
- 2020-0017-0001-0000
- Page Start:
- 107
- Page End:
- 118
- Publication Date:
- 2020-03
- Subjects:
- Alliances -- loyalty -- credit card -- operational framework -- credit card users
Industrial management -- Asia -- Periodicals
Industrial management -- Asia -- Case studies -- Periodicals
Management -- Asia -- Periodicals
Management -- Case studies -- Periodicals
658.0095 - Journal URLs:
- http://ajc.sagepub.com ↗
http://online.sagepub.com/09728201 ↗
http://www.uk.sagepub.com ↗ - DOI:
- 10.1177/0972820119892721 ↗
- Languages:
- English
- ISSNs:
- 0972-8201
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 12778.xml