Exploring new routes within brand research in sport management: directions and methodological approaches. Issue 1 (1st January 2020)

Record Type:: Journal Article
Title:: Exploring new routes within brand research in sport management: directions and methodological approaches. Issue 1 (1st January 2020)
Main Title:: Exploring new routes within brand research in sport management: directions and methodological approaches
Authors:: Ströbel, Tim
Germelmann, Claas Christian
Abstract:
Is Part Of:: European sport management quarterly. Volume 20:Issue 1(2020)
Journal:: European sport management quarterly
Issue:: Volume 20:Issue 1(2020)
Issue Display:: Volume 20, Issue 1 (2020)
Year:: 2020
Volume:: 20
Issue:: 1
Issue Sort Value:: 2020-0020-0001-0000
Page Start:: 1
Page End:: 9
Publication Date:: 2020-01-01
Subjects:: Brand research -- integrated branding -- cultural brand meaning -- digital transformation
Sports administration -- Periodicals
Sports administration -- Europe -- Periodicals
796.069
Journal URLs:: http://www.tandfonline.com/ ↗
DOI:: 10.1080/16184742.2019.1706603 ↗
Languages:: English
ISSNs:: 1618-4742
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 3830.232240
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 12752.xml