Translation and Transcreation: Scottish Perspectives. (3rd July 2019)

• Record Type: Journal Article
• Authors: Hubbard, Tom
• Is Part Of: Slavonica. Volume 24:Number 1/2(2019)
• Page Start: 12
• Page End: 24
• Publication Date: 2019-07-03
• Subjects: Scots language -- aesthetic -- linguistic and cultural criteria -- reciprocity in cultural transfer -- pan-Slavism -- ballads and folk-song -- film adaptations of literary works; Slavic literature -- History and criticism -- Periodicals; Slavic philology -- Periodicals; Slavic countries -- Civilization -- Periodicals; Europe, Eastern -- Civilization -- Periodicals; 947.0004918
• DOI: 10.1080/13617427.2019.1601806
• Languages: English
• ISSNs: 1361-7427

Abstract

ABSTRACT: The role of both Scots and English as target languages for translation is discussed, together with consideration of the contrasting concepts of utilitarian 'translation' and literary 'transcreation'. Aesthetic, linguistic and cultural challenges to the 'transcreation' process are set forth, followed by examples of the influence of one culture upon another.