Factors affecting users' continuance intention of mobile social network service. Issue 13 (26th October 2019)

• Record Type: Journal Article
• Authors: Yen, Wan-Chu; Lin, Hsin-Hui; Wang, Yi-Shun; Shih, Ying-Wei; Cheng, Kai-Hong
• Is Part Of: Service industries journal. Volume 39:Issue 13/14(2019)
• Page Start: 983
• Page End: 1003
• Publication Date: 2019-10-26
• Subjects: Uses and gratifications paradigm -- innovation diffusion theory -- mobile social network service applications (apps) -- social media -- Facebook; 使用與滿足範型 -- 創新擴散理論 -- 行動社會網絡服務應用系統 -- 社群媒體 -- 臉書; Service industries -- Periodicals; Service industries -- Great Britain -- Periodicals; 338.4
• DOI: 10.1080/02642069.2018.1454435
• Languages: English
• ISSNs: 0264-2069

Abstract

ABSTRACT: This study investigates the factors that influence users' intention to continue using social network service applications (apps) on mobile devices. We drew on the uses and gratifications (U&G) paradigm and innovation diffusion theory; these were augmented with the factors that characterize mobile social network service (MSNS) usage. The proposed framework explained the relationships between these factors and the intention to continue using MSNS apps. A web-based survey was used to collect data for analysis. The results indicated that critical mass, mobility, compatibility, purposive value, and entertainment value were important drivers of users' intention to continue using MSNS apps. The findings contribute to existing U&G paradigm, innovation diffusion theory, and MSNS usage literature. The paper closes with a discussion of useful insights relevant to researchers and practitioners in terms of developing and implementing MSNS apps that have high retention rates.