Korean media discourse on international education. (8th August 2019)

• Record Type: Journal Article
• Authors: Yi, Joseph; Jung, Gowoon
• Is Part Of: Globalisation, societies and education. Volume 17:Number 4(2019)
• Page Start: 516
• Page End: 535
• Publication Date: 2019-08-08
• Subjects: Korea -- East Asia -- international education -- media discourse -- collectivism -- individualism; Globalization -- Periodicals; Globalization -- Social aspects -- Periodicals; Education -- Social aspects -- Periodicals; Education -- Economic aspects -- Periodicals; Education and state -- Periodicals; Educational sociology -- Periodicals; International education -- Periodicals; 379
• DOI: 10.1080/14767724.2019.1575188
• Languages: English
• ISSNs: 1476-7724

Abstract

ABSTRACT: This paper analyses the representation of international education in the Korean print media, by comparing texts produced by the leading conservative ( Chosun ) and progressive ( Hankyoreh ) newspapers in 1997 and 2014 ( N = 271 articles). We find a major expansion and diversification of media articles on international education, including rising numbers of articles mentioning non-traditional destinations (beyond USA and UK), written or shaped by non-traditional media producers (i.e., educational agents), and including individual-utilitarian and positive themes. We quantify, and find statistically significant correlations among, three key variables (destination, media producer, discourse theme). Articles mentioning non-traditional destinations are more likely to be written or shaped by agents than by journalists only. Articles mentioning non-traditional destinations and articles written or shaped by agents include relatively more positive and individual-utilitarian themes (but not more individual-expressive themes) than do articles not mentioning non-traditional destinations and articles written by journalists only. Theoretically, we link the evolution of media discourse to neo-liberal structural and ideological changes that encourage market competition and consumer choice.