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HARVARD Citation
Missaghian, R. et al. (2019). A day at the university fair: 'hot' brands, 'house of brands' and promotional tactics in higher education. Journal of marketing for higher education. 29 (2), pp. 153-172. [Online].
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Missaghian, R. et al. (2019). A day at the university fair: 'hot' brands, 'house of brands' and promotional tactics in higher education. Journal of marketing for higher education. 29 (2), pp. 153-172. [Online].