A critique of the history of economic ideas: Measuring utility: From the marginal revolution to behavioral economics, by Ivan Moscati, Oxford Studies in History of Economics, New York, Oxford University Press, 2018, 326 pp., £22.99 (paperback), ISNB: 978-0-19-937276-8 (hbk.); 978-0-19-937277-5 (pbk.). Issue 4 (2nd October 2019)