Cite
HARVARD Citation
Yang, M. et al. (2019). Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness. Journal of global marketing. 32 (4), pp. 255-268. [Online].
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Yang, M. et al. (2019). Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness. Journal of global marketing. 32 (4), pp. 255-268. [Online].