Thoughts: premium pricing in B2C and B2B. Issue 4 (17th August 2018)
- Record Type:
- Journal Article
- Title:
- Thoughts: premium pricing in B2C and B2B. Issue 4 (17th August 2018)
- Main Title:
- Thoughts: premium pricing in B2C and B2B
- Authors:
- Hinterhuber, Andreas
Liozu, Stephan - Abstract:
- Abstract This paper focuses on the topic of premium pricing in B2C and B2B environments. It clarifies the differences between luxury and premium pricing and offers relevant examples of both. It also identifies five trends that impact premium pricing strategies and that can serve as avenues for further research. To practicing managers, this paper offers guidance on the critical trends affecting premium pricing in the future.
- Is Part Of:
- Journal of revenue and pricing management. Volume 17:Issue 4(2018)
- Journal:
- Journal of revenue and pricing management
- Issue:
- Volume 17:Issue 4(2018)
- Issue Display:
- Volume 17, Issue 4 (2018)
- Year:
- 2018
- Volume:
- 17
- Issue:
- 4
- Issue Sort Value:
- 2018-0017-0004-0000
- Page Start:
- 301
- Page End:
- 305
- Publication Date:
- 2018-08-17
- Subjects:
- Pricing -- Luxury products -- Premium products -- Value-based pricing -- Value quantification
Revenue management -- Periodicals
Pricing -- Periodicals
338.5205 - Journal URLs:
- http://www.palgrave-journals.com/rpm/index.html ↗
http://www.palgrave.com/home/index.asp ↗ - DOI:
- 10.1057/s41272-018-0138-0 ↗
- Languages:
- English
- ISSNs:
- 1476-6930
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 5052.046000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 12697.xml