Engaging with startups: MNC perspectives. Issue 4 (December 2019)

• Record Type: Journal Article
• Authors: Prashantham, Shameen; Kumar, K.
• Is Part Of: IIMB management review. Volume 31:Issue 4(2019:Dec.)
• Page Start: 407
• Page End: 417
• Publication Date: 2019-12
• Subjects: Corporation-startup partnering -- Multinational corporation -- Startup -- Alliance -- Ecosystem -- Innovation -- Emerging market -- Dancing with gorillas; Management -- Periodicals; Industrial management -- Periodicals; Industrial management; Management; India; Periodicals; 658
• DOI: 10.1016/j.iimb.2019.01.003
• Languages: English
• ISSNs: 0970-3896

Abstract

Abstract: Through a conceptual note and round table discussion, this article builds upon Buckley and Prashantham's (2016) "division of entrepreneurial labour" notion to consider more closely the perspective of multinational corporations (MNCs) in relation to partnering with startups. First, the capability dimension suggests that there is potential for value creation resulting from complementarity between the strengths of corporations and startups. Second, the connectivity dimension is concerned with how this potential is realised; the rise of corporations' programmatic initiatives and third-party specialists are highlighted. Third, the contextuality dimension highlights spatial differences, noting MNCs' unique opportunities and challenges vis-à-vis startup partnering in emerging markets.