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HARVARD Citation
Hayes, J. et al. (2020). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International journal of advertising. 39 (1), pp. 131-165. [Online].
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Hayes, J. et al. (2020). How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International journal of advertising. 39 (1), pp. 131-165. [Online].